Where the money comes from
You will find no paywall on this site, no locked-off newsletter and no premium tier. Nearly everything we publish is funded by affiliate commissions. If someone signs up at a casino by following one of our outbound links and begins to play, the operator may hand us a referral fee in return. That fee comes out of the casino's own marketing budget, and not a cent is tacked onto your deposit, your wagers or the amount you eventually withdraw. When an operator lists more than one welcome offer, the bonus you pick up through our link is never worse than the version you would get by heading straight to the casino.
Any page here that contains affiliate links shows a brief notice up top that points back to this document for the full account. On top of that, the outbound buttons carry a machine-readable tag that most modern browsers understand, in line with well-known search-engine and consumer-protection guidance.
A ranking is not for sale
We will put it plainly, since this is the heart of the matter: commissions do not factor into where an operator sits in our rankings, and there is no mechanism by which they could. The commercial rate for each operator is settled once, and it stays the same whether the brand tops a leaderboard, occupies the tenth slot, or gets dropped entirely. If a casino stumbles in our six-point retests, it slides down. If a casino has never sent us a single payment yet the testing backs a listing, it gets that listing.
You can see this in a few tangible outcomes. In more than one of our markets we have walked away from the biggest commission offers on the table because our testing did not support a listing. We drop operators as soon as payouts, terms or customer support begin sliding, and we explain the reason on the page. And a slot won through real, hands-on testing cannot be bought back by an operator dangling a bigger cut.
Some listed operators send us zero
Not every casino you see on Keira.gg has an affiliate deal with us. Our tables cover three separate groups of operator:
- Affiliate partners. A standard commercial arrangement, a fixed referral fee and no influence on scoring at all. These make up the bulk of the list.
- In-house programmes we have skipped. Certain operators run their own affiliate schemes rather than working through a network. Even when we have not joined them, we still list the operator whenever it deserves the place.
- Networks we steer clear of. A few networks come with terms we do not accept; operators connected solely to those networks pay us nothing and still make the cut on merit alone.
The bottom line is straightforward: "pays us the most" and "ranks at the top" sit in two entirely separate columns of our internal records, and neither ever shapes the other.
What a payment does and does not get you
- We will accept a fixed, clearly disclosed affiliate commission on outbound signups.
- We will not trade a ranking position, an inflated score or a softer conclusion for cash.
- We will not run undisclosed sponsored articles or advertorial dressed up as an editorial review.
- We will not suppress critical reporting in exchange for a better rate.
Noticed something on the site that appears to run against any of these commitments? Drop a note to hello@keira.gg using "Editorial concern" as the subject line. An actual human being will open it.